Project 01 — Solar Growth System

How an Australian Solar Installer
Reduced Missed Leads by 42%

Solar Installer (NSW) — Lead to Install System

Overview

What we built

A complete lead-to-install system that instantly captures enquiries, automates follow-ups, and tracks every job.

Who it's for

Residential solar installers, EV charger installers, and trade businesses with 3–20 staff.

Primary goal

Stop losing leads to slow follow-ups and manual admin chaos.

The Situation

Revenue was growing, but the internal process was breaking.

Delayed Follow-Ups

Leads sat in the inbox for hours or days before being contacted.

Lost in Inbox

Enquiries were getting buried under supplier emails and spam.

Manual Scheduling

Booking site visits required 3-4 emails back and forth.

No Visibility

The owner didn't know how many leads were actually converting to installs.

They were paying for leads but losing them to inefficiency.

The System We Implemented

We deployed a custom end-to-end growth system:

Conversion Website

A high-speed site designed to capture leads, not just display information.

CRM Integration

Automatic lead creation with stages from "New Lead" to "Install Booked".

Automated SMS

Instant text confirmation to the customer and alerts to the admin team.

Proposal Tracking

Track exactly when quotes are sent, viewed, and accepted.

System Preview

A look inside the operational backbone.

Solar Growth System Admin Dashboard

Comprehensive Admin Dashboard.

Solar Growth System Pipeline Board View

Real-time install tracking dashboard.

Solar Growth System Install Calendar View

Automated installation scheduling.

Request Admin Dashboard Access

Results Within 60 Days

The impact of moving from chaos to systems.

42% fewer missed leads
31% more site visits booked
18% higher close rate
~6 hrs admin saved per week

Full visibility from enquiry to install. No increase in marketing spend. Just better systems.

Why It Worked

Most installers focus on generating more leads.
Growth came from operational efficiency.

Speed to Lead

Automated responses meant no lead was left waiting.

Task Ownership

Every team member knew exactly which stage every job was in.

Data Visibility

The owner could see pipeline value at a glance.

System Stack

The tools driving the engine.

Conversion Website CRM Dashboard Automation Engine Proposal Generator SMS Gateway

Fully deployable. No SaaS dependency required.

Want this system for your solar business?

Book a Free Workflow Audit. We’ll review your enquiry flow, follow-up timing, and install scheduling.

View Walkthrough Book Free Audit