Project 01 — Case Study

Conversion Website +
Booking Funnel

Bloom & Book — Conversion-First Website & Funnel

Overview

What we built

A high-converting website and booking funnel designed to turn website visitors into qualified leads and booked appointments.

Who it's for

Local service businesses — salons, clinics, consultants, studios.

Primary goal

Increase inquiries and bookings without increasing ad spend.

The Problem

The business had traffic — but zero conversion infrastructure.

No Conversion Path

A basic website with no clear journey from visitor to customer.

Passive Visitors

People browsed the site but never took action — no CTA, no urgency.

No Follow-Up System

Missed and delayed inquiries with no automated recovery process.

Zero Visibility

No analytics or tracking to understand what was actually working.

In short: traffic existed, conversions didn't.

Our Approach

We focused on conversion before design.

Instead of building a "pretty" website, we built a lead-generation system — every element engineered to guide visitors toward taking action.

What We Built

A complete conversion ecosystem — from first visit to booked appointment.

5-Page Website

Conversion-optimized website with clear messaging and strategic CTAs on every page.

Landing Page

Dedicated booking and lead capture page built to maximize form completions.

Booking Form

Structured multi-step form with smart validation to reduce drop-offs.

Email Sequences

Automated follow-up emails that nurture leads who don't convert immediately.

Analytics & Tracking

Full conversion funnel visibility with drop-off tracking and heatmaps.

Funnel Flow

Each step removes friction and nudges the visitor forward.

01
Visitor
02
Landing Page
03
Booking Form
04
Email Follow-up
05
Booked

Key Features

Every element designed with one purpose — conversion.

Above-the-Fold CTA

Clear call-to-action on every page, visible immediately without scrolling.

Mobile-First Layout

Designed for mobile first — where the majority of traffic comes from.

Intent-Driven Form

Short, focused form that captures intent without over-asking or creating friction.

Auto Confirmations

Automated confirmations & reminders that reduce no-shows and build trust.

Results

Based on a 30-day demo implementation using test traffic.

~35% ↑ Booking Inquiries
20+ Qualified Leads Captured
Faster Response via Automation
Clear Funnel Drop-off Visibility

Results shown are from a demo setup. Live deployments use client traffic and production accounts.

Tools & Stack

Built with modern, production-ready tools.

Next.js + Tailwind

Fast, SEO-friendly framework with utility-first styling.

MailerLite

Email automation for nurture sequences and follow-ups.

Google Analytics (GA4)

Conversion tracking, funnel visualization, and traffic analysis.

Microsoft Clarity

Session recordings & heatmaps for UX optimization.

Why This Works

Most small businesses don't need more traffic —
they need better conversion paths.

Captures Intent

Turns passive visitors into qualified leads through strategic conversion points.

Automates Follow-Up

Removes manual work with automated email sequences that nurture every lead.

Predictable Flow

Creates a consistent, repeatable inbound pipeline that scales without extra spend.

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